To be the hub connecting menopause-informed providers, resources, community, education, and tools to those navigating the peri/menopause journey. And, a living source of insights that empower providers and resources around the world.
A world where everyone moves through their menopause journey fully resourced, fully supported, and fully alive.
The foundation of Shoup, shaping everything we create and share.
We believe community is built on shared strength, shared stories, mutual support, and showing up for each other.
We believe support should be real, accessible, and built around women’s actual needs.
We believe this is a season of arrival, into a self that’s fully formed by everything we’ve lived, and wide open to what’s next.
We believe every woman is the expert of her own body and should be held as such.
Founder of Shoup
Shoup™ (formerly Pause & Reset) was born after that doctor’s appointment, the one I waited 3 months for, after over a year in a dark place where suicidal thoughts had become part of my everyday, and getting worse.
“I just don’t feel like myself” became the only way I could express where I was & how I was feeling. (Sound familiar?)
At that appointment, I was refused hormone therapy…I mean hard core refused as in, “I do not prescribe HRT to women who aren’t in full menopause”… and, instead, offered birth control (“to regulate my flow”), antidepressants, and a therapy referral. I left angry, invalidated, and determined to make sure no one else would feel dismissed or alone in this season.
That’s the day Shoup™ was born, to make sure we show up for ourselves and each other through every stage of the menopausal transition, to change the way we experience it, together.
Certified Life Coach & Writer
Vanessa Novissimo Wright is a creative communications strategist, writer, and certified life coach for midlife creatives. She helps them navigate menopause with creativity and joy so they can show up vibrantly for their community. Using her FLOW self-care method, Vanessa guides clients to embrace this age and stage of life with clarity, creativity, and curiosity. As a communications strategist and published author, she partners with businesses to develop authentic brand voices and build engaged communities. Vanessa brings warmth and strategic clarity to her speaking engagements and client work. She’s also a longtime homeschooling mom and lives in North Carolina with her family.